Ready, Aim, Miss! Takeaways from a Failed Targeted Marketing Experiment [Beginner – 2:40-3:10 pm Central]

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3:40PM – 4:10PM
2:40PM – 3:10PM
1:40PM – 2:10PM
12:40PM – 1:10PM


Libraries spend a lot of money to acquire specialized resources, but often struggle to get the word out to the right people about these fabulous tools. For one semester the BYU Library experimented by spotlighting discipline-specific databases in reservation confirmation emails sent to students in certain majors. The result of this targeted marketing campaign? Failure. Come hear how we engineered the experiment, what went wrong, what we learned from follow-up surveys, and what we might try next.

Assessment Automation Discovery Tools Problem Solving Technology
Location: Zoom Room 1 Date: November 20, 2020 Time: 2:40 pm - 3:10 pm Brian Rennick Brian Rennick Andy Spackman Andy Spackman